Hearst Magazines Launches Aura
June 11, 2024
June 11, 2024
NEW YORK, June 11 -- Hearst Communications Inc. issued the following news release on June 10, 2024:
Hearst Magazines, the world's largest lifestyle publisher, today announced the launch of AURA, a revolutionary, first-party ad targeting tool that utilizes proprietary AI-enabled technology and multi-dimensional contextual, behavioral and commerce signals to connect advertisers to their most valuable and engaged customers at scale. The announcement was made by Hearst Magazines Preside . . .
Hearst Magazines, the world's largest lifestyle publisher, today announced the launch of AURA, a revolutionary, first-party ad targeting tool that utilizes proprietary AI-enabled technology and multi-dimensional contextual, behavioral and commerce signals to connect advertisers to their most valuable and engaged customers at scale. The announcement was made by Hearst Magazines Preside . . .