SAS Institute: ITV Transforming the Streaming Landscape With Real-Time Ad Delivery at Scale
May 24, 2024
May 24, 2024
CARY, North Carolina, May 24 -- SAS Institute, a business analytics software and services provider, issued the following news release:
ITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the 40 million registered users of its content hub, ITVX.
A year after its launch, as well as 40 million registered viewers, ITVX boasted 2.7 billion streams which was a n . . .
ITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the 40 million registered users of its content hub, ITVX.
A year after its launch, as well as 40 million registered viewers, ITVX boasted 2.7 billion streams which was a n . . .