KU Research Examines Why Athletes Use Authenticity in Personal Branding, How Personal Life Influences Brand
May 23, 2024
May 23, 2024
LAWRENCE, Kansas, May 23 (TNSres) -- The University of Kansas issued the following news:
Seemingly everyone has a personal brand these days, especially elite athletes. The ways athletes build and manage their brands online both in ways they can control and ways they cannot -- like how people comment on Patrick Mahomes' personal life -- are at the center of research from the University of Kansas.
Nataliya Bredikhina, assistant professor of sport management in KU . . .
Seemingly everyone has a personal brand these days, especially elite athletes. The ways athletes build and manage their brands online both in ways they can control and ways they cannot -- like how people comment on Patrick Mahomes' personal life -- are at the center of research from the University of Kansas.
Nataliya Bredikhina, assistant professor of sport management in KU . . .