PBS to Provide Dynamic Local Audience Data to Member Stations
May 14, 2024
May 14, 2024
ARLINGTON, Virginia, May 14 -- PBS issued the following news release:
PBS has received a significant grant from the Corporation for Public Broadcasting (CPB) to provide PBS Member Stations with Nielsen Local Dashboards, providing in-depth audience data. The dashboards will display local market linear television audience data to give stations an enhanced understanding of the viewers they reach throughout the day.
Member stations will have access to an interactive dashboa . . .
PBS has received a significant grant from the Corporation for Public Broadcasting (CPB) to provide PBS Member Stations with Nielsen Local Dashboards, providing in-depth audience data. The dashboards will display local market linear television audience data to give stations an enhanced understanding of the viewers they reach throughout the day.
Member stations will have access to an interactive dashboa . . .