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University of Minnesota-Carlson School of Management: In a World of Endless Variety, Sometimes Repetition is Better
May 10, 2024
MINNEAPOLIS, Minnesota, May 10 (TNSres) -- The University of Minnesota's Carlson School of Management issued the following news:

By Charly Haley

Have you ever enjoyed listening to a great song over and over? Or kept replaying the same video because it was just so funny?

New research from the University of Minnesota recently published in the Journal of Consumer Research offers insight into why that happens. In fact, "clustering" similar experi . . .

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