Wait lines may boost perceived popularity of restaurant brands
April 24, 2024
April 24, 2024
UNIVERSITY PARK, Pennsylvania, April 24 -- Pennsylvania State University issued the following news:
Restaurants can benefit from keeping their customers waiting, according to a new study from researchers in the Penn State School of Hospitality Management.
The research, led by Associate Professor of Hospitality Management Breffni Noone and published in the International Journal of Hospitality Management, found that the presence of a pre-process wait line, such as waiting . . .
Restaurants can benefit from keeping their customers waiting, according to a new study from researchers in the Penn State School of Hospitality Management.
The research, led by Associate Professor of Hospitality Management Breffni Noone and published in the International Journal of Hospitality Management, found that the presence of a pre-process wait line, such as waiting . . .