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IHG Hotels & Resorts Aims to Boost Guest Loyalty With Salesforce
April 23, 2024
SAN FRANCISCO, California, April 23 -- Salesforce, a customer relationship management company, issued the following news release on April 22, 2024:

San Francisco & Windsor, UK -- Today, Salesforce (NYSE: CRM), the #1 AI CRM, announced an expanded relationship with IHG Hotels & Resorts (NYSE: IHG, LON: IHG), one of the world's leading hotel companies with more than 6,000 hotels across 19 global brands, to drive guest loyalty through its IHG One Rewards program and unlock effi . . .

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