Southwest Airlines Launches 'The Big Flex': A Bold New Brand Campaign Showcasing the Carrier's Fun-Loving Personality and Flexible Policies on Every Fare, Everywhere
April 19, 2024
April 19, 2024
DALLAS, Texas, April 19 -- Southwest Airlines issued the following news release on April 18, 2024:
Southwest Airlines Co.(NYSE: LUV) today unveils a new brand campaign, "The Big Flex," showcasing the carrier's flexible and Customer-friendly points of difference, including two bags fly free(R)1, no change or cancellation fees2, flight credits that don't expire3, and points that don't expire4. The campaign highlights what's most important to Southwest(R) Customers--choice an . . .
Southwest Airlines Co.(NYSE: LUV) today unveils a new brand campaign, "The Big Flex," showcasing the carrier's flexible and Customer-friendly points of difference, including two bags fly free(R)1, no change or cancellation fees2, flight credits that don't expire3, and points that don't expire4. The campaign highlights what's most important to Southwest(R) Customers--choice an . . .