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University of Miami: Marketing Students Train for an Olympic Opportunity
April 12, 2024
CORAL GABLES, Florida, April 12 (TNSres) -- The University of Miami issued the following news:

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A Miami Herbert Business School student group is heading to Paris this summer to explore the marketing and branding aspects of the Summer Olympics.

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The modern Olympic Games have evolved to become the largest multisport brand in the world, with unique viewership of the most recent games eclipsing three billion viewers. As the 10,500 best-in . . .

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