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Ball State, Game Day Studies: 'Caitlin Clark Effect' Means Millions of Dollars, Media Exposure for Central Indiana
April 11, 2024
MUNCIE, Indiana, April 11 -- Ball State University issued the following news release:

With University of Iowa women's basketball superstar Caitlin Clark expected to go to the Indiana Fever with the first-overall pick of the 2024 WNBA Draft on April 15, the choice is not only a boost for the Fever's roster--it is also expected to mean a significant economic impact for Central Indiana.

According to a study conducted by Dr. Michael Hicks from the Miller College of Business . . .

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