Boston University's College of Communication: Advertising Exec Adam Gerber's Evolution
April 06, 2024
April 06, 2024
BOSTON, Massachusetts, April 6 -- Boston University's College of Communication issued the following news:
By Mara Sassoon
In the 30-plus years since he graduated from BU, Adam Gerber has seen the media landscape undergo a complete transformation--and he moved right along with it. Gerber, who started out in the business with a typewriter on his desk, is now head of ads commercialization for Netflix, where he develops new ad models for the company's recent venture into ad . . .
By Mara Sassoon
In the 30-plus years since he graduated from BU, Adam Gerber has seen the media landscape undergo a complete transformation--and he moved right along with it. Gerber, who started out in the business with a typewriter on his desk, is now head of ads commercialization for Netflix, where he develops new ad models for the company's recent venture into ad . . .