N.C. State: Study Suggests Taking an Aggressive Stance in Crisis Communications Costs Companies Money
April 02, 2024
April 02, 2024
RALEIGH, North Carolina, April 2 (TNSres) -- North Carolina State University issued the following news release:
A new public relations and crisis communications study tracked 10 years of data and used big data analytic tools to capture shifts in how corporate interests and the public discussed a complex legal situation regarding a widely used herbicide - and how those dynamics related to stock price. The bottom line? When the company took an aggressive stance, its stock price droppe . . .
A new public relations and crisis communications study tracked 10 years of data and used big data analytic tools to capture shifts in how corporate interests and the public discussed a complex legal situation regarding a widely used herbicide - and how those dynamics related to stock price. The bottom line? When the company took an aggressive stance, its stock price droppe . . .