Oregon State: Gun Manufacturers' Ads Appeal to Women as 'Serious Students' of Firearms to Boost
March 13, 2024
March 13, 2024
CORVALLIS, Oregon, March 13 (TNSres) -- Oregon State University issued the following news:
Gun manufacturers are appealing to women as "serious students" of firearms in their advertising - a shift in strategy over the last two decades that may be contributing to increased gun sales, a new study shows.
From 2007 through 2022, women's gun ownership rose from 16% to 22%, while the rate for men stayed roughly steady at 43%. And more than half of new gun owners in . . .
Gun manufacturers are appealing to women as "serious students" of firearms in their advertising - a shift in strategy over the last two decades that may be contributing to increased gun sales, a new study shows.
From 2007 through 2022, women's gun ownership rose from 16% to 22%, while the rate for men stayed roughly steady at 43%. And more than half of new gun owners in . . .