Brand building in developed markets: Emerging market companies face challenges
March 08, 2024
March 08, 2024
ANN ARBOR, Michigan, March 8 -- The University of Michigan issued the following Q&A on March 7, 2024, with Rajeev Batra, professor of marketing at the Ross Business School:
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Chinese e-commerce firm Temu sparked controversy in the United States with its Super Bowl ad titled "Spending like a billionaire," which attracted a spate of criticism for reasons ranging from cultural insensitivity to general confusion.
The incident underscores the c . . .
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Chinese e-commerce firm Temu sparked controversy in the United States with its Super Bowl ad titled "Spending like a billionaire," which attracted a spate of criticism for reasons ranging from cultural insensitivity to general confusion.
The incident underscores the c . . .