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Journal of Advertising Issues Research Articles in January-February 2024 Edition
February 14, 2024
LONDON, England, Feb. 14 -- The Journal of Advertising, a peer-reviewed journal that says it features methodological, economic, political, social and environmental aspects of advertising, published research articles on the following topics in its January-February 2024 edition (Vol. 53, Issue 1):

Original Research Articles:

* Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Ski . . .

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