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Rutgers: Why Is the Stanley Water Bottle So Popular?
January 13, 2024
NEW BRUNSWICK, New Jersey, Jan. 13 -- Rutgers University issued the following Q&A on Jan. 12, 2024, with Stacy Schwartz, a marketing expert from the Rutgers Business School-Newark:

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By Andrea Alexander

Stanley tumblers are filling our social media feeds and stories about the high demand for the popular quenches are dominating the news cycle. How did a water bottle manufactured by a company that has been around for more than 100 years become a cultu . . .

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