Campbell University: Business Professor Presents Research on AI in Sales at AMA Conference
December 13, 2023
December 13, 2023
BUIES CREEK, North Carolina, Dec. 13 (TNSres) -- Campbell University issued the following news:
Dr. Michael Rodriguez, associate professor of the Lundy-Fetterman School of Business, presented his research at the 2023 Atlantic Marketing Conference held by the Atlantic Marketing Association (AMA). Rodriguez's presentation was titled "Development of Artificial Intelligence (AI) Scale in Business to Business (B2B) Sales Process and Conceptual Model: Exploratory Study."
Dr. Michael Rodriguez, associate professor of the Lundy-Fetterman School of Business, presented his research at the 2023 Atlantic Marketing Conference held by the Atlantic Marketing Association (AMA). Rodriguez's presentation was titled "Development of Artificial Intelligence (AI) Scale in Business to Business (B2B) Sales Process and Conceptual Model: Exploratory Study."