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SAS Institute: MarTech Experts' Top Predictions for 2024
December 13, 2023
CARY, North Carolina, Dec. 13 -- SAS Institute, a business analytics software and services provider, issued the following news release:

What is in store for marketers in the coming year? In the midst of the rise of generative AI, slashed marketing budgets and concerns over MarTech sprawl, we polled SAS' top marketing thought leaders for their predictions for 2024.

Visit SAS 2024 Predictions (https://blogs.sas.com/content/2024predictions) for more trends and forecas . . .

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