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University of Maryland: Q&A With Digital Marketing Professor on Holiday Shopping Deals
November 23, 2023
ADELPHI, Maryland, Nov. 23 -- The University of Maryland Global Campus issued the following Q&A on Nov. 22, 2023, with Sandeep Patnaik, professor and director of the marketing program in the School of Business:

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By Liz Connolly-Bauman

Years ago, consumers planned to get up early and find the best holiday deals at the mall. Today in 2023, consumer behavior is different, and shoppers go online for the best digital deals on the internet. Between Black . . .

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