Journal of the Academy of Marketing Science Issues Research Articles in November 2023 Edition
November 22, 2023
November 22, 2023
BASEL, Switzerland, Nov. 22 -- The Journal of the Academy of Marketing Science, a journal that says it features the study and improvement of marketing, published research articles on the following topics in its November 2023 edition (Vol. 51, Issue 6):
* The ubiquity of scarcity
* On the role of scarcity in marketing: Identifying research opportunities across the 5Ps
* On the strategic use of product scarcity in marketing
* The effect of financ . . .
* The ubiquity of scarcity
* On the role of scarcity in marketing: Identifying research opportunities across the 5Ps
* On the strategic use of product scarcity in marketing
* The effect of financ . . .