UFC AND ANHEUSER-BUSCH ANNOUNCE MULTIYEAR PARTNERSHIP
October 24, 2023
October 24, 2023
LAS VEGAS, Nevada, Oct. 24 -- Anheuser-Busch, a brewing company, issued the following news release:
UFC(R), the world's premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), together with Anheuser-Busch, one of America's most iconic companies, today announced a new multiyear marketing partnership. Effective January 1, 2024, the brewer will become the exclusive "Official Beer Partner of UFC." With this sponsorship, in the U.S., Bud Light will b . . .
UFC(R), the world's premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), together with Anheuser-Busch, one of America's most iconic companies, today announced a new multiyear marketing partnership. Effective January 1, 2024, the brewer will become the exclusive "Official Beer Partner of UFC." With this sponsorship, in the U.S., Bud Light will b . . .