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KFF Research Shows That Medicare Open Enrollment TV Ads Are Dominated by Medicare Advantage Plans Featuring Celebrities, Active and Fit Seniors, and Promises of Savings and Extra Benefits Without Fundamental Plan Information
September 21, 2023
SAN FRANCISCO, California, Sept. 21 (TNSres) -- KFF, an organization that says it focuses on health policy, issued the following news release:

The annual blitz of ads for Medicare Advantage plans has become a rite of fall, as health insurers, brokers and other third parties seek to court enrollees for these private plans, which are offered to the 65 million people with Medicare during the program's open enrollment season.

In advance of the open enrollment period st . . .

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