American Library Association: Using Brand Behavior to Elevate the School Library
September 15, 2023
September 15, 2023
CHICAGO, Illinois, Sept. 15 -- The American Association of School Librarians, a division of the American Library Association, issued the following news release:
Branding isn't just for celebrities and corporations. Published by the American Association of School Librarians (AASL) and ALA Editions, "Elevating the School Library: Building Positive Perceptions through Brand Behavior" by Susan D. Ballard and Sara Kelly Johns shows how school librarians can raise and deepe . . .
Branding isn't just for celebrities and corporations. Published by the American Association of School Librarians (AASL) and ALA Editions, "Elevating the School Library: Building Positive Perceptions through Brand Behavior" by Susan D. Ballard and Sara Kelly Johns shows how school librarians can raise and deepe . . .