Journal of Marketing Issues Research Articles in September 2023 Edition
August 26, 2023
August 26, 2023
CHICAGO, Illinois, Aug. 26 -- The Journal of Marketing, a journal from the American Marketing Association that says it focuses on marketing and marketing management, published research articles on the following topics in its September 2023 edition (Vol. 87, Issue 5):
Articles:
* Beyond Income: Dynamic Consumer Financial Vulnerability
* A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?
* A War on Sugar? Effects . . .
Articles:
* Beyond Income: Dynamic Consumer Financial Vulnerability
* A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?
* A War on Sugar? Effects . . .