International Journal of Bank Marketing Issues Research Articles in Vol. 41, Issue 6
August 24, 2023
August 24, 2023
LEEDS, England, Aug. 24 -- The International Journal of Bank Marketing, a peer-reviewed journal that says it provides the venue for the dissemination of research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers, published research articles on the following topics in its Vol. 41, Issue 6 edition:
* How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis
* How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis