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University of Missouri: Better to Be Liked or Remembered? Research Finds Linguistic Recipes for Likeable and Memorable Slogans
August 15, 2023
COLUMBIA, Missouri, Aug. 15 (TNSres) -- The University of Missouri issued the following news release:

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New University of Missouri study informs businesses of the best practices for creating slogans.

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Branding is key for organizations. While it's important for a company's logo and name to remain consistent, one way any business can significantly impact their brand is by changing their slogan.

New research at the . . .

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