Journal of Product & Brand Management Issues Research Articles in Vol. 32, No. 6
July 28, 2023
July 28, 2023
BINGLEY, England, July 28 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 32, No. 6 edition:
* Brand anthropomorphism on Twitter: communication strategies and consumer engagement
* Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authentic . . .
* Brand anthropomorphism on Twitter: communication strategies and consumer engagement
* Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authentic . . .