Journal of Marketing Research Issues Research Articles in August 2023 Edition
July 10, 2023
July 10, 2023
CHICAGO, Illinois, July 10 -- The Journal of Marketing Research, a journal from the American Marketing Association that says it concentrates on marketing research from its philosophy, concepts and theories to its methods, techniques and applications, published research articles on the following topics in its August 2023 edition:
Articles:
* Attention Trajectories Capture Utility Accumulation and Predict Brand Choice
* How Consumers Respond to Embarrassing S . . .
Articles:
* Attention Trajectories Capture Utility Accumulation and Predict Brand Choice
* How Consumers Respond to Embarrassing S . . .