Journal of Product & Brand Management Issues Research Articles in Vol. 32, No. 5
June 23, 2023
June 23, 2023
BINGLEY, England, June 23 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 32, No. 5 edition:
* Beauty lies in the eye of the beholder: consumers' and jobseekers' interpretations of the family business brand
* Family business branding from a signaling theory perspective: an integrative framework
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* Beauty lies in the eye of the beholder: consumers' and jobseekers' interpretations of the family business brand
* Family business branding from a signaling theory perspective: an integrative framework
< . . .