SU Marketing Research Shows Corporate Sociopolitical Activism Can Hurt Brand Value
May 11, 2023
May 11, 2023
SALISBURY, Maryland, May 11 (TNSjou) -- Salisbury University issued the following news release:
"Get woke, go broke."
That has been the mantra for many critics of companies that, in recent years, have taken stances on sociopolitical issues including race, sexual orientation, gender and environmental issues.
But is it actually true?
According to a study co-authored by marketing faculty from Salisbury and West Virginia universities, com . . .
"Get woke, go broke."
That has been the mantra for many critics of companies that, in recent years, have taken stances on sociopolitical issues including race, sexual orientation, gender and environmental issues.
But is it actually true?
According to a study co-authored by marketing faculty from Salisbury and West Virginia universities, com . . .