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University of Findlay: Highlighting Student Research - Gamification in Advertising
April 18, 2023
FINDLAY, Ohio, April 18 (TNSres) -- The University of Findlay issued the following news release:

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This story is part of a short series highlighting student research that was presented at the University of Findlay's 2023 Symposium for Scholarship and Creativity (SSC).

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Competitiveness and status drive people to do things that they wouldn't normally do. Companies use this to incorporate common game elements into their marketin . . .

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