Gartner Survey Finds 81% of Marketing Leaders Have Contingency Plans in Response to Disruptions, But Just 21% Follow Them
April 18, 2023
April 18, 2023
STAMFORD, Connecticut, April 18 (TNSres) -- Gartner, an information technology research and advisory company, issued the following news release:
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Marketers Who Follow Their Contingency Plans Achieve Success Against Organizational Goals
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Eighty-one percent of marketing leaders have established a contingency plan to respond to disruptions, according to a survey by Gartner, Inc. However, just 21% of respondents said they follow these pla . . .
* * *
Marketers Who Follow Their Contingency Plans Achieve Success Against Organizational Goals
* * *
Eighty-one percent of marketing leaders have established a contingency plan to respond to disruptions, according to a survey by Gartner, Inc. However, just 21% of respondents said they follow these pla . . .