Journal of the Academy of Marketing Science Issues Research Articles in May 2023 Edition
April 12, 2023
April 12, 2023
BASEL, Switzerland, April 12 -- The Journal of the Academy of Marketing Science, a journal that says it features the study and improvement of marketing, published research articles on the following topics in its May 2023 edition:
Original Empirical Research:
* From tablet to table: How augmented reality influences food desirability
* Examining post-purchase consumer responses to product automation
* The effect of positive anticipatory utility . . .
Original Empirical Research:
* From tablet to table: How augmented reality influences food desirability
* Examining post-purchase consumer responses to product automation
* The effect of positive anticipatory utility . . .