Journal of Marketing Issues Research Articles in May 2023 Edition
April 06, 2023
April 06, 2023
CHICAGO, Illinois, April 6 -- The Journal of Marketing, a journal from the American Marketing Association that says it focuses on marketing and marketing management, published research articles on the following topics in its May 2023 edition:
Articles:
* Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
* Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis
* Does Disclosure of Ad . . .
Articles:
* Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
* Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis
* Does Disclosure of Ad . . .