Journal of Product & Brand Management Issues Research Articles in Vol. 32, No. 4
April 01, 2023
April 01, 2023
BINGLEY, England, April 1 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 32, No. 4 edition:
* Configurating product placement prominence on brand memory: what counts and what does not?
* Consumer response to celebrity transgression: investigating the effects of celebrity gender and past transgressive and philan . . .
* Configurating product placement prominence on brand memory: what counts and what does not?
* Consumer response to celebrity transgression: investigating the effects of celebrity gender and past transgressive and philan . . .