Journal of Product & Brand Management Issues Research Articles in Vol. 32, No. 3
April 01, 2023
April 01, 2023
BINGLEY, England, April 1 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 32, No. 3 edition:
* Do products branded with handwritten scripts suffer more amid product-harm crises? Shuang Yang, Jiarong Tang, Jian Cai, Gongxing Guo
* Driving a difference: the role of the Covid-19 pandemic in U.S. consumers' inf . . .
* Do products branded with handwritten scripts suffer more amid product-harm crises? Shuang Yang, Jiarong Tang, Jian Cai, Gongxing Guo
* Driving a difference: the role of the Covid-19 pandemic in U.S. consumers' inf . . .