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Journal of Marketing Research Issues Research Articles in April 2023 Edition
March 06, 2023
CHICAGO, Illinois, March 6 -- The Journal of Marketing Research, a journal from the American Marketing Association that says it concentrates on marketing research from its philosophy, concepts and theories to its methods, techniques and applications, published research articles on the following topics in its April 2023 edition:

Articles:

* "It Could Be Better" Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information
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