Gartner Survey Reveals Almost a Third of Marketing Budgets Are Spent in Pursuit of Operational Excellence, Yet Yield Inconsistent ROI
February 09, 2023
February 09, 2023
STAMFORD, Connecticut, Feb. 9 (TNSres) -- Gartner, an information technology research and advisory company, issued the following news release:
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Marketers Achieve Limited Success with MarOps Investments, Putting Enterprise Growth at Risk in Uncertain Climate
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With marketing dollars under scrutiny, a Gartner, Inc. survey revealed that 31% of marketing budgets are spent on the pursuit of operational excellence, despite having inconsisten . . .
* * *
Marketers Achieve Limited Success with MarOps Investments, Putting Enterprise Growth at Risk in Uncertain Climate
* * *
With marketing dollars under scrutiny, a Gartner, Inc. survey revealed that 31% of marketing budgets are spent on the pursuit of operational excellence, despite having inconsisten . . .