Gartner Survey Reveals Almost A Third Of Marketing Budgets Are Spent In Pursuit Of Operational Excellence, Yet Yield Inconsistent ROI
February 08, 2023
February 08, 2023
STAMFORD, Connecticut, Feb. 8 (TNSres) -- Gartner, an information technology research and advisory company, issued the following news release:
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With marketing dollars under scrutiny, a Gartner, Inc. survey revealed that 31% of marketing budgets are spent on the pursuit of operational excellence, despite having inconsistent impact on overall organizational performance.
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With marketing dollars under scrutiny, a Gartner, Inc. survey reve . . .
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With marketing dollars under scrutiny, a Gartner, Inc. survey revealed that 31% of marketing budgets are spent on the pursuit of operational excellence, despite having inconsistent impact on overall organizational performance.
* * *
With marketing dollars under scrutiny, a Gartner, Inc. survey reve . . .