Journal of Product & Brand Management Issues Research Articles in Vol. 32, No. 2
January 29, 2023
January 29, 2023
BINGLEY, England, Jan. 29 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 32, No. 2 edition:
* # Sponsored-influencer marketing: effects of the commercial orientation of influencer-created content on followers' willingness to search for information
* Art infusion phenomenon: a systematic literature review
* # Sponsored-influencer marketing: effects of the commercial orientation of influencer-created content on followers' willingness to search for information
* Art infusion phenomenon: a systematic literature review