UM Study: 'Yellowstone' Series Generates 2.1M Visitors, $750M In Spending For Montana
January 20, 2023
January 20, 2023
MISSOULA, Montana, Jan. 20 (TNSrpt) -- The University of Montana issued the following news release:
Paramount Network's "Yellowstone," TV's most popular series, has sparked the interest of a worldwide audience, bringing an estimated 2.1 million visitors and $730 million in spending to Montana in 2021, according to a new University of Montana study.
Conducted by UM's Bureau of Business and Economic Research and UM's Institute for Tourism and . . .
Paramount Network's "Yellowstone," TV's most popular series, has sparked the interest of a worldwide audience, bringing an estimated 2.1 million visitors and $730 million in spending to Montana in 2021, according to a new University of Montana study.
Conducted by UM's Bureau of Business and Economic Research and UM's Institute for Tourism and . . .