Journal of Product & Brand Management Issues Research Articles in Vol. 32, No. 1
January 18, 2023
January 18, 2023
BINGLEY, England, Jan. 18 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles, including the following topics, in its Vol. 32, No. 1 edition:
* Conceptualizing nation branding: the systematic literature review
* Consuming in a crisis: pandemic consumption across consumer segments and implications for brands
* Employee branding dimensions . . .
* Conceptualizing nation branding: the systematic literature review
* Consuming in a crisis: pandemic consumption across consumer segments and implications for brands
* Employee branding dimensions . . .