Journal of Marketing Issues Research Articles in January 2023 Edition
December 12, 2022
December 12, 2022
CHICAGO, Illinois, Dec. 12 -- The Journal of Marketing, a journal from the American Marketing Association that says it focuses on marketing and marketing management, published research articles, including the following topics, in its January 2023 edition:
Articles:
* Bad News? Send an AI. Good News? Send a Human
* The Impact of Advertising Creative Strategy on Advertising Elasticity
* Who We Are and How We Govern: The Effect of Identity Orienta . . .
Articles:
* Bad News? Send an AI. Good News? Send a Human
* The Impact of Advertising Creative Strategy on Advertising Elasticity
* Who We Are and How We Govern: The Effect of Identity Orienta . . .