Journal of the Academy of Marketing Science Issues Research Articles in November 2022 Edition
November 12, 2022
November 12, 2022
BASEL, Switzerland, Nov. 12 -- The Journal of the Academy of Marketing Science, a journal that says it features the study and improvement of marketing, published research articles on the following topics in its November 2022 edition:
Original Empirical Research:
* Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
* Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with huma . . .
Original Empirical Research:
* Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
* Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with huma . . .