Going 'Rogue': UH Researchers Examine Viral Trend In Global Marketing
October 06, 2022
October 06, 2022
HOUSTON, Texas, Oct. 6 (TNSjou) -- The University of Houston issued the following news release on Oct. 5, 2022:
Chris Taylor, director of the beverage management program in the University of Houston Conrad N. Hilton College of Global Hospitality Leadership, watched in awe as sales of White Claw skyrocketed seemingly overnight in the summer of 2019.
As a new entry in the relatively unknown hard seltzer category, it was completely unexpected and had virtually nothing to d . . .
Chris Taylor, director of the beverage management program in the University of Houston Conrad N. Hilton College of Global Hospitality Leadership, watched in awe as sales of White Claw skyrocketed seemingly overnight in the summer of 2019.
As a new entry in the relatively unknown hard seltzer category, it was completely unexpected and had virtually nothing to d . . .