Journal of Product & Brand Management Issues Research Articles in Vol. 31, No. 8
October 01, 2022
October 01, 2022
BINGLEY, England, Oct. 1 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 31, No. 8 edition:
* Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji?
* Employer and internal branding research: a bibliometric analysis . . .
* Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji?
* Employer and internal branding research: a bibliometric analysis . . .