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University of Texas-Dallas: Study - Don't Buy Into Theory On Millennials' Product Preferences
September 29, 2022
RICHARDSON, Texas, Sept. 29 (TNSjou) -- The University of Texas Dallas campus issued the following news:

Millennials and their spending habits often are blamed for trends in sales of various goods, from breakfast cereal to paper napkins to alcohol.

The product choices of those born between 1981 and 1996 -- a group known as millennials or Generation Y -- are typically attributed to their preference to buy brands that better align with their values or suit their intrinsic . . .

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