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Marketing Science Journal Issues Research Articles in September/October 2022 Edition
September 23, 2022

CATONSVILLE, Maryland, Sept. 23 -- The Marketing Science Journal published research articles on the following topics in its September/October 2022 edition:

Research Articles:

* How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift

* The Market for Fake Reviews

* Strategic Communication Before Price Haggling: A Tale of Two Orientations

* Writing More Compelling Creative Appeals: A Deep Learn . . .

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