Gartner Survey Reveals Marketing Data & Analytics and Martech Among Top Capability Gaps for CMOs
September 07, 2022
September 07, 2022
STAMFORD, Connecticut, Sept. 7 (TNSres) -- Gartner, a information technology research and advisory company, issued the following news release:
Marketing data and analytics (D&A) and marketing technology (martech) are among the top three capability gap areas cited by CMOs, according to a survey by Gartner, Inc.
In a Gartner survey of 405 CMOs and other marketing leaders, conducted between February through March 2022, 61% of CMOs reported that they lack the in-house c . . .
Marketing data and analytics (D&A) and marketing technology (martech) are among the top three capability gap areas cited by CMOs, according to a survey by Gartner, Inc.
In a Gartner survey of 405 CMOs and other marketing leaders, conducted between February through March 2022, 61% of CMOs reported that they lack the in-house c . . .