Journal of Product & Brand Management Issues Research Articles in Vol. 31, No. 7
August 10, 2022
August 10, 2022
BINGLEY, England, Aug. 10 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 31, No. 7 edition:
* Do Americans seek pleasure while Chinese care about others' approval? Examining stereotypical utilities positioning in brand choice contexts
* Effectiveness of corporate social responsibility activities in the COV . . .
* Do Americans seek pleasure while Chinese care about others' approval? Examining stereotypical utilities positioning in brand choice contexts
* Effectiveness of corporate social responsibility activities in the COV . . .